Advestra advises on the IPO of SMG Swiss Marketplace Group Holding

Switzerland’s pioneering network of online marketplaces SMG Swiss Marketplace Group Holding (SMG) successfully completed its initial public offering on SIX Swiss Exchange. The IPO consisted of a secondary offering by two of SMG’s major shareholders, Schweizerische Mobiliar Versicherungsgesellschaft AG and Ringier AG and includes an over-allotment option granted by General Atlantic SC B.V. and Ringier AG, corresponding to a total placement volume of up to CHF 1,038 million (assuming full exercise of the over-allotment option). Trading in the shares started on 19 September 2025.

Goldman Sachs Bank Europe SE, J.P. Morgan Securities plc and UBS AG acted as joint global coordinators and Barclays Bank PLC, BNP PARIBAS, Morgan Stanley & Co. International plc and Zürcher Kantonalbank as joint bookrunners.

Advestra acted as legal counsel to Goldman Sachs Bank Europe SE, J.P. Morgan Securities plc and UBS AG, Barclays Bank PLC, BNP PARIBAS, Morgan Stanley & Co. International plc and Zürcher Kantonalbank. The team included Alexander von Jeinsen, Thomas Reutter, Valérie Bayard, Jan-Nicklas Bentz, Mariëlle van Nimwegen, Göktuğ Gürbüz, Jana Wildberger and Milan Schéda (all Capital Markets) as well as Céline Martin and Raissa Marquardt (Tax).